Coca-Cola has launched an eight-week ‘Guess the Goals’ on-pack promotion running until 10 March.
Building on its Premier League partnership, the new campaign invites football fans to predict how many goals will be scored across each Premier League game week via the Coca-Cola app.
Those who guess correctly will be entered into a weekly prize draw for the chance to win one of 1,000 official Premier League Puma footballs.
Following the eight-week promotion, fans will have an extended entry window from 10 March to 10 May to enter a final prize draw for the chance to win one of 20 Premier League Puma balls.
Shoppers can scan QR codes located on promotional multipacks packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar, and on in-store POS materials.
The promotion will be backed by an integrated marketing campaign spanning experiential activity, a Sky Sports partnership with short-form ad clips, digital and OOH advertising, POS materials, and a multi-platform social media push.
Rob Yeomans, vice-president of commercial development at Coca-Cola Europacific Partners GB, said: “For Gen Z and Millennial football fans, the build-up to kick-off is almost as exciting as the match itself. They live and breathe the game, and they love proving they know their stuff.
“’Guess the Goals’ taps into that passion and gives fans a brilliant reason to reach for a Coca-Cola before the whistle blows. We’re bringing an extra dimension to matchday that rewards their football knowledge and keeps them engaged week after week.”
Retailers can request ’Guess the Goals’ promotional POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store.
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