Hard Rock Cocktails is to expand its UK distribution through a new partnership with AF Blakemore.
The tie-up forms part of the brand’s mission to make its ready‑to‑drink cocktail range more accessible across the UK and builds on its partnership with Co‑op Wholesale last year.
The initial variants rolling out with the Spar wholesaler comprise Passion Fruit Martini, Strawberry Daiquiri and Classic Mojito, with Espresso Martini and Piña Colada set to follow shortly after.
George Markham, national sales manager at Hard Rock Cocktails, said: “Partnering with AF Blakemore marks an exciting step forward for Hard Rock Cocktails in the UK. Their century of experience, strong customer relationships and outstanding distribution capabilities make them the perfect partner to help us grow our footprint within the UK convenience channel.”
Stephanie Hooper, trading controller for wine, spirits & RTD’s at AF Blakemore, said: “We’re delighted to be partnering with Hard Rock Cocktails as we continue to strengthen and diversify our drinks range. Hard Rock is an iconic brand with strong appeal and its cocktail range offers something genuinely exciting for our customers. We look forward to working closely together to bring Hard Rock to our customers across the UK.”
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