Monster has expanded its Juiced range with a berry-flavoured variant.
Monster Juiced Viking Berry was inspired by “wild Nordic berries and Scandinavian fruit”, according to brand owner Coca-Cola Europacific Partners (CCEP).
It offered “real fruit juices and exotic flavours” in a “distinctive purple berry” liquid, and is available in plain (RRP: £2.05) and price-marked (PMP:£1.85) single 500ml cans.
CCEP said Viking Berry was “flying” in the US market and aims to replicate that success in the UK.
The can design, featuring Viking warriors against a Scandinavian backdrop, aimed to “deliver maximum stand-out on shelf”, added CCEP.
The NPD takes the Monster Juiced range to 10 SKUs, with 2025 launches including Monster Ultra Fantasy Ruby Red, Monster Juiced Rio Punch and Monster Lando Norris Zero Sugar.
The Juiced range is up 17.5% in value and is now worth over £342m in the UK, said CEPP, citing Nielsen data.
“More than half of energy drinks’ innovation sales over the last year have come from Monster’s NPD – which has helped us grow our value sales by a massive £140m. And shoppers can’t get enough of our flavour-packed Monster Juiced range,” said Rob Yeomans, vice-president of commercial development at CCEP GB.
”This latest launch continues our strategy of broadening energy’s appeal through exciting flavour variety, making energy drinks more relevant for more occasions, particularly with food.
“Viking Berry’s bold Nordic-inspired story and striking design makes it one of our most daring launches yet and we can’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store.”
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