Dash is to donate over 22,000 cans to 29 indie convenience retailers across the UK.
The initiative - valued at more than £28,000 - would allow retailers to give back to their communities and local charities, said the flavoured water brand.
“Independent convenience retailers are the backbone of their communities, sponsoring local football teams, hosting events, and supporting customers throughout the year,” said Jack Scott, co-founder of Dash.
“As we grow within this sector, we wanted to give back to these vital community hubs and help them make a difference at a local level.”
The cans will be donated over the coming week, with retailers sharing the initiative on their own social media channels to further amplify the impact.
Selected retailers include Shop Around The Clock in Kent, Londis Dagenham in Essex and Nisa Local in Shrewsbury.
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