Rubicon has unveiled a brand revamp alongside NPD for its still and sparking ranges.
Refreshed packs have rolled out across its entire portfolio, in a move AG Barr said would “drive on-shelf standout”
The brand has expanded its sparking range with two new flavours - Tropical and Cherry Burst - available in plain (RRP: £1.75) and £1.29 price-marked 500ml bottles, as well as 8x330ml and 24x330ml multipacks, and 2L bottles.
Cherry-flavoured soft drinks are growing 42% year-on-year and are tipped to be the soft drinks flavour of summer 2026, according to AG Barr.
Tropical, meanwhile, is set to appeal to the 84% of fruit-flavour carbonates shoppers who look for the flavour on shelf, said the supplier, citing Vypr consumer research.
Rubicon is also adding a Tropical variant to its still range, with plain (RRP:£2.10) and £1.59 price-marked 1L cartons launching in April.
Its own consumer taste tests suggested 72% of world food shoppers would buy Tropical Still.
“Rubicon is helping retailers drive sales and profits from across the soft drinks category, with continuous investment and flavour innovation. We’re confident the launch of Cherry Burst and Tropical will recruit new shoppers and grow category value,” said Lisa McKenna, brand director for Rubicon at AG Barr.
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