An innovative Scottish snack brand is to feature in crisp aisles across Scotmid’s convenience stores this week, with the rollout of a new sweet potato crisp range, spearheaded by a bold chimichurri flavour bringing citrus, herbs, garlic and chilli.
The rollout follows Nudie Snacks’ success in Scotmid’s Scottish Favourites programme – an annual competition run in partnership with Scotland Food & Drink that gives Scottish producers the opportunity to secure listings across the retailer’s store estate.
Nudie’s ‘flavour-led’ approach secured its place in a category often dominated by traditional staples. Manufactured in Scotland, the range also includes Sour Cream & Chive and Texas BBQ.
Each pack contains under 100 calories per serving and is free from artificial additives, reflecting the brand’s focus on plant-based, free from snacks.
Founded in 2016, Nudie first gained attention for its wonky cauliflower-based crisps and has since expanded its range, incorporating new vegetables and more flavour-led recipes as the brand has evolved.
Rodney Garnham, managing director at Nudie Snacks, said: “We’re always looking for ways to push flavour boundaries and bring something genuinely different to the shelf. Chimichurri is the kind of flavour profile people associate with great food in cooking and restaurants - fresh, layered and full of character - but it’s not something you often see translated into crisps in a way that really delivers.
“Nudie is a Scottish company, making products in Scotland and championed by a fantastic Scottish team, so launching this range with Scotmid is a significant milestone.”
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