All Campaigns articles
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Product News
Coors launches Colorado music experience competition to drive retailer sales
Coors is giving consumers the chance to win music-themed prizes
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Features and analysis
Football for footfall: Bestway launches major Euros campaign nationwide
Retailers are encouraged to join in the fun and showcase their football skills while scoring big on “impressive” deals and promotions
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Product News
Win a year-long supply of Lipton Iced Tea this summer
The winner will not only receive a year’s worth of stock but also POS, decorations and merchandise for their store.
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Product News
Brothers Cider headlines with £4m festival-themed campaign
The campaign hopes to reignite the flavoured cider category
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Product News
Parfetts launches activation takeover with Carlsberg
The new promotional initiative offers suppliers an extensive three-week brand activation across depot, digital and retail channels
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Product News
Trip hits screens with TV campaign debut
The multi-million-pound move aims to boost brand awareness
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Product News
Sneak Energy unlocks summer campaign
The campaign aims to reach millions of consumers this summer
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Product News
Innocent Drinks launches playful advertisement
This is the smoothie brand’s first major advertising campaign in over 18 months
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Product News
Aston Manor Cider offers up retailer competition
Retailers have a chance to win a Crumptons Oaks-branded chiller worth over £2,000
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Features and analysis
Bestway’s £3 million investment into deals and BOGOF offers
The ‘Thank You’ campaign was designed to help customers boost their profits and grow their business
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Features and analysis
Nisa rolls out £1m retailer price drop campaign
Nisa has unveiled a £1m price drop campaign to lower the wholesale selling price of hundreds of products
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Product News
KP Snacks launches £1m campaign for McCoy’s Epic Eats
KP Snacks has announced a new £1m media investment to promote its McCoy’s Epic Eats product range
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Advice Guide
Who are the Convenience Store Champions?
The Convenience Store Champions is a collection of top retailers from across the sector
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News
Retailer takes on National Grid over lost trade
A Londis retailer in Essex is seeking compensation from the National Grid over major gas works which he estimates will cost him nearly £15,000 in lost sales and has forced him to invest in marketing material to stem the decline in footfall.
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News
Reporting crime: The matter of facts
Police cutbacks and rising crime mean it’s vital retailers provide clear evidence of crimes they report. Here’s how to present a watertight case.
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News
Watching the competition
No business can afford to live in a bubble. Keeping an eye on the competition means getting up close and personal with rivals and employing the sleuthing skills of staff and customers.
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Features and analysis
Fixed price energy contracts
Fixing your energy prices can feel like a bit of a gamble, but as energy costs continue to mount, it’s one which should pay off.
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News
Safety after dark
You may be there for your community day and night, but this accesibility can make you vulnerable to those who see an open store as an open target.
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News
Frontline revisited
A number of c-stores have taken on the multiples when they moved in on their patch. But have they sustained the fight? Robin Mannering reports.
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News
Cool runnings
Hot weather can play havoc with your chillers and send energy bills soaring. Here are a few pointers to make sure your equipment keeps its cool