1664 Bière has launched an on-pack promotion across all can formats, including 1664 Bière 0.0%.
Rolling out until 31 May, the ‘House Party Suprême’ promotion aims to tap into the growing trend of at-home socialising among young adults, while driving sales for retailers, said 1664 Bière supplier Carlsberg Britvic.
Shoppers can enter to win £2,000 prize bundles. The prizes include a gaming bundle with a TV and games console, or a music bundle with a speaker and karaoke machine.
Instant-win prizes are also up for grabs including branded Bluetooth speakers and Polaroid cameras.
1664 Bière continued to deliver “standout growth”, with sales volumes up 9.7%, said the supplier, citing NIQ data.
Dharmesh Rana, brand director for premium brands at Carlsberg Britvic, said: “1664 Bière is in a great position to tap into the growing trend at-home socialising, especially among young adults who are increasingly seeking memorable experiences - whether that includes alcohol or not.
“This on-pack promotion is designed not only to reward shoppers with elevated, customisable prizes, but also to show our commitment to supporting retailers by incentivising sales.
“By bringing the night-in occasion to life, we’re giving retailers something that will boost basket spend and strengthen brand engagement across the convenience and wholesale channels.”
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