Tango has unveiled a “bold” redesign as part of what it claims is the biggest brand investment to date.
Refreshed packs will hit shelves from March across its entire core range and rotational flavour series.
The new fruit flavour cues would “help retailers attract and keep shoppers”, while increasing appeal among Gen Z consumers, claimed Carlsberg Britvic.
According to own-brand research, Gen Z shoppers described the new packs as “cooler, unique and more exciting”.
The move aimed to “deliver stronger brand visibility and greater on-shelf presence”, the supplier added. It formed part of a wider brand refresh designed to “unlock more consumption moments and boost category sales”.
The new look spans Tango Orange and Tango’s zero-sugar range including Tango Zero’d Orange, Tango Zero’d Apple and Tango Zero’d Cherry.
Tango added £5.6m on volumes up 3.3% last year, according to Top Products [NIQ 52 we 6 September 2025].
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