Energy drink brand Tenzing has launched its biggest OOH campaign, rolling out across London’s Underground, roadside and buses this month.
Built around three slogans - ‘It’s 2026. Time for good energy’, ‘Choosing good energy doesn’t need a resolution’ and ‘Helping January feel a bit more like June’ - the creative looks to position the brand as the “modern alternative to traditional ‘bad energy’ drinks”, it said.
The campaign is also being supported by digital activations and social content across YouTube, Meta and TikTok.
Tenzing Founder Huib van Bockel said: “January is the moment when people reassess their habits, what they drink, how they feel, and what fuels their day. Our January campaign invites people to make one simple switch from bad energy to good energy.
”Instead of relying on outdated, artificial, sugar-loaded energy drinks, Tenzing is encouraging a new generation to choose energy that not only energises, but actually feels good, brighter, cleaner and 100% from nature.
”The combination of underground, roadside and large-format transport placements ensures Tenzing shows up everywhere people move, commute, train and live in January.”
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