Calippo bubblegum (rrp 90p) from Unilever is set to add excitement to the children’s ice cream sector.

Calippo is the biggest brand in the children’s hand held snacks sector with a 23% value share and has generated £8.9m in value sales in the latest 12 months, growing at a rate of 20%.

Meanwhile, following a successful launch into the in home market last year, retro classic Wall’s Funny Feet is marching into out of home with a single stick carrying an rrp of 90p.