Quorn is set to accelerate shopper demand for meat-free foods with one of its biggest-ever new product development initiatives, ahead of the launch of a new TV advert later this year.
This autumn, the brand is introducing 12 new frozen and chilled products, covering a wide range of meal and snacking occasions.
In addition to launching new and improved versions of its best-selling ready meals; Quorn Love It Lasagne, Tantalising Tikka Masala and Comforting Cottage Pie, Quorn is introducing a range of new products including; Moroccan Pieces & Cous Cous, Creamy Laksa Curry and Kicking Cajun Fillets.
The 12-strong line-up also includes new Quorn Mixed Grill, seasonal Quorn Cracking Cranberry Balls, a Quorn Texan Ranch Chilli and a Quorn Bratwurst. The full range will be available to convenience retailers from October.
Peter Harrison, marketing director at Quorn Foods, said: “We’re intent on heightening demand by giving Quorn consumers the chance to take their taste buds on a memorable journey around the world at the same time as introducing new and improved recipes in their everyday favourites.”
The major NPD drive will be backed by a new Quorn Tantalising Tikka Masala TV campaign, launching in November.
The multi-million pound TV spend, part of a £14 million investment in the Quorn brand this year, will showcase the new and improved Tantalising Tikka Masala ready meal and feature a young couple returning home after a mountain bike ride, before tucking into the meat-free dish.