Quorn is building on demand for meat free alternatives with the launch of two frozen vegan main meals.
Available from March, Quorn battered fishless fillets with a salt & vinegar batter; and Quorn breaded fishless fillets with a lemon pepper breadcrumb will join the brand’s growing vegan offer (rrp £2.99 / per 200g pack).
The move, which marks the start of a major npd programme that will run throughout 2019, means Quorn now offers the UK’s biggest range of vegan fishless frozen lines.
Alex Glen, marketing director at Quorn Foods UK, said: “There’s never been a bigger or better opportunity for convenience retailers to embrace meat free products. Not only is meat free the fastest-growing sector in the entire chilled and frozen foods category, more than half of all UK consumers are now reducing their meat consumption as awareness about the environmental impact of people’s dietary choices reaches record levels (YouGov, December 2018).
“The introduction of the two new Fishless products means that Quorn is the only UK meat free supplier to provide meat alternatives for the UK’s top 5 family meal occasions, including fish and chips, reinforcing the brand’s mainstream appeal and the No. 1 choice for consumers looking for healthy, great-tasting alternatives to their everyday favourites, while reducing their impact on our planet.”
Quorn’s fishless range will be supported with specific TV advertising, as part of the brand’s £12m brand investment this year.