Quorn is launching a £1.5 million TV campaign, encouraging people to make family dinners healthy during the back to school period.
Peter Harrison, marketing director at Quorn Foods, said: “Back to School gives retailers an opportunity to inspire families to enjoy great tasting products they love, that are both healthy and easy to prepare for their favourite meals.
“Our Back to School campaign launches mid-August and runs until the end of September and will focus on two of our core frozen skus - Quorn Crispy Nuggets and Quorn Sausages, both of which are ideal for healthy ‘meal assembly’ occasions.”
The new TV campaign will be supported by the launch of the third instalment in Quorn’s ‘Plate Up’ video series, starring TV presenter Ben Fogle. In the latest episode, Ben is joined by singer Rachel Stevens to highlight how Quorn can help people reduce meat consumption for a healthier family.
Quorn has also launched a ‘What’s for Tea?’ partnership with Netmums which will engage 2.3m parents with recipe ideas for kids aged 3-18 year olds.