Diageo Reserve is adding a new seasonal addition of watermelon vodka to its Cîroc alcohol portfolio.
Cîroc Summer Watermelon (37.5% abv), which is made using French grapes and presented in a frosted red and white bottle, joins Cîroc Red Berry, Cîroc Pineapple and CÎroc Apple in the brand’s range.
Head of Diageo Reserve, Rich Larkin, said: “We’re delighted to be launching the latest addition to the Cîroc range in the UK. White spirits continue to lead the way when it comes to seasonal drinks and we are constantly innovating and researching to bring the freshest new flavours to the on and off-trade.
“Cîroc Summer Watermelon has been carefully crafted to ensure it retains the luxury credentials the brand is known for, whilst delivering an on-trend flavour which can be enjoyed in cocktails. The striking bottle is also sure to enhance shelf-stand out.”
The new limited edition Cîroc Summer Watermelon drink is available now in a 70cl bottle with an rrp of £39.