Edinburgh Gin is tapping into demand for full-strength gin with its new rhubarb and ginger bottle.
The new gin (40% abv) joins the brand’s original rhubarb & ginger gin liqueur (20% abv) and ready-to-drink rhubarb & ginger gin liqueur with ginger ale (5% abv) [See above].
Ian Macleod Distillers UK marketing director, Neil Mowat, said: “Since launching our original rhubarb & ginger gin liqueur in 2014, Edinburgh Gin has been category defining within flavoured gins and gin liqueurs.
“We’re excited to now offer consumers our original rhubarb & ginger flavour profile as a full-strength gin, alongside the versatility of the much-loved gin liqueur and the convenience of our ready-to-drink can.”
Edinburgh Gin’s new rhubarb & ginger gin will be available with an rrp of £28 per 70cl bottle.