Kopparberg has announced the introduction of a new fruit flavoured premium gin.
Kopparberg Premium Gin (37.5%), which is available in strawberry & lime and lemonade flavours, is double distilled over a two-week period to deliver the taste of a London Dry style gin.
The new variant will be supported as part of Kopparberg’s £6m ‘Outside is Ours’ marketing campaign and will see support across TV, digital and out of home media formats amongst others.
Kopparberg head of marketing, Rob Salvesen, said: “We’ve made it our mission to use our drinks knowledge and flavour expertise to bring the spirit of Kopparberg to life. Not many know that we brew and distill many other drinks in our brewery in Sweden.
“With over 10 years’ experience in distilling gin, as well as our success as flavour leaders here in the UK and around the world, it was an obvious decision for us to introduce Kopparberg Premium Gin in one of our most iconic flavours. This focus on flavour, combined with our premium fruit refreshment positioning is what we feel will set us apart from other pink gins on the market.”
The new Kopparberg Premium Gin will be available in a 70cl bottle, while Kopparberg Premium Gin & Lemonade will be available in a 250ml canand 4x250ml canned multi-pack.