JTI is introducing a new look pack for its large whiff cigar brand King Six.

The new packs will feature modernised lettering on the King Six logo along with a revised cut-out crown emblem which displays the cigars.

King Six is a value large whiff cigar and provides adult smokers with six cigars per pack rather than the standard five.

Large whiff cigars account for 35.2% of the cigar sector, and provide retailers with twice the level of profit compared to premium cigarettes, JTI said.

JTI will be supporting the new look packs with activity in UK cash and carries.

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