Tropicana has introduced a new Energise flavour to its Essentials line-up, designed to combine juice with health and wellness benefits.
Energise has a tropical flavour with key ingredients pineapple, passion fruit, banana and ginseng, plus added magnesium to help fight tiredness.
The release of the new line is part of a wider invigoration of the Essentials portfolio, including modernised artwork to attract younger shoppers to functional juices.
Caroline Wilding, marketing manager for Tropicana at PepsiCo, comments: “Only one third of British adults currently achieves their five portions of fruit & veg a day. Juice drinkers are 70% more likely to achieve their five a day target and so, as the UK’s number one chilled juice brand, we can play a role in closing that gap.
“Since the launch of Tropicana Essentials, the range has continued to bring incremental shoppers to the category. Functional juice is the fastest growing segment within chilled fruit juice and Tropicana Essentials has established itself as a beacon brand,”