British sweet manufacturer Swizzels is ensuring shoppers are prepared for Halloween with the launch of its Scared or Prepared ad campaign.

Swizzels Scared Or Prepared

The company has launched a short promotional film (see below) showcasing the panic of a household that has been reminded that it is Halloween night by a trick or treater turning up at their door.

The film is part of an integrated social media and PR campaign set to drive sales of Swizzels products throughout the autumn and winter season. Every year, the company makes more than one billion sweets for Halloween.

Claire Lee, brand manager at Swizzels, said: ‘‘The message of our Scared or Prepared campaign is something so many people can relate to – at one time or another Halloween has been forgotten, only to be remembered with a dreaded knock on the door from a group of eager trick or treaters. We want to eliminate the fear and make sure consumers are prepared, not scared this Halloween, while keeping the brand front of mind for all Halloween sweet treats.’’

Swizzels makes a range of well-known products including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.