New Bacardí Caribbean Spiced Rum launched

Bacardí Rum has launched a new Caribbean Spiced variant, the brand’s first premium spiced aged product.

The new variant is created with pineapple, coconut, vanilla, and cinnamon and is described as “ideal for creating tropical cocktails”.

Bacardí Caribbean Spiced (700ML) has an ABV of 40% and is available from April.

The launch will be supported by a creative multimedia campaign - including national out-of-home, a digital campaign, and PR & influencer activity.

“Category research showed us that flavoured and spiced are the fastest growing segments in rum and specifically premium rum, and the Piña Colada has risen through the ranks as a top 5 cocktail. Even more exciting was our discovery that people were looking specifically for unique flavours and aged rums” said Dickie Cullimore, global brand ambassador for Bacardí Rum. “Understanding this desire was key in creating Bacardí Caribbean Spiced and ensuring the flavours and aged rum quality were intensified to deliver the best craftmanship and taste.”