Leading kombucha brand Remedy has launched its biggest advertising campaign to date, with a national OOH and sampling push designed to boost brand awareness and trial.
Its ‘There’s A Remedy for That’ campaign looks to drive consideration at a time of year when people are most open to trying something new, said the brand.
The campaign will roll out across 2,600 sites in seven major cities, with a “major takeover” planned for London Underground and Canary Wharf.
In addition, the brand is set to distribute over 70,000 cans across five cities to drive first-hand trial.
The activity will be amplified through influencer partnerships, PR and in-store media.
Jo Alexander, head of marketing for UK and Europe at Remedy, said: “Functional drinks have seen rapid growth over the past five years, with the UK kombucha grocery category worth more than £42 million and growing at almost 30% year-on-year.
“Remedy is the clear category leader, holding 34% of UK kombucha sales, more than double the size of the nearest competitor. With its no-sugar, great-tasting range, Remedy isn’t just leading the market – it’s driving it, as the only brand making major investments in large-scale, awareness-building marketing.
“This campaign marks our biggest investment to date and is designed to drive awareness and trial at scale, through repeated high-impact messaging that ensures Remedy shows up in a truly unmissable way.”
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