Coldbrew iced tea producer Kaytea has revealed a White Peach variant and switched its packaging from glass to aluminium across the range.
The drink is made with green tea and white peach, which has a more delicate flavour than yellow peach. A 330ml can has an RRP of £1.60 - £1.80.
The brand has also repackaged its Sparkling Rosay variant, which includes 95% rose tea infusion, pink guava and cherry, apple, radish and sweet potato concentrate.
Kaytea claims that the UK’s iced tea movement is predicted to exceed £285m by 2024 (Market Data Forecast).
Founder Kevin Tang says: ”I realised long ago that there’s a significant void in the soft drinks aisle that resides between bland sugary pop and overtly worthy functional brews. Our primary focus has always been our tea prowess, which is why we visited over 250 tea estates to unearth the best providers of quality teas (black, white & green). Yes, we could have easily added blends of lab made vitamins & minerals to claim some arbitrary health claims but that seemed counter-intuitive to our quest to be known for best-in-class, organic ingredients.”
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