Perfetti Van Melle has diversified its Chupa Chups Big Babol chewing gum portfolio with a Green Apple flavour.
As the second highest-performing brand in the bubblegum category (Circana), Big Babol’s sales are ripe for this refreshing new flavour to bolster the existing portfolio.
Soft and chewy in texture, the Big Babol Green Apple is available in six pieces per pack, with the chewing gum individually wrapped for hygiene and freshness. With long-lasting flavour, the extra-large, fruity gums have an RRP of 65p.
An engaging and multi-platform social media campaign will support the launch, ensuring awareness amongst the key teen shopper demographic.
Kim McMahon, brand manager at Chupa Chups says: “Fuelling those all-important moments of joy, the expansion of our Big Babol portfolio to include Green Apple launches as shoppers are looking for more excitement from their favourite lollipop brand. Retailers and consumers alike have been clamouring for innovative flavours, with apple flavoured gum a popular trend, growing 595% vs LY [Circana], and we’ve listened!”
“As Chupa Chups continues to go from strength to strength, with Big Babol Gum currently occupying a 10% share of the Kids Gum Category and growing at a rapid rate of +51% YoY [Circana], there’s never been a better time for retailers to stock up and invest.”
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