Drinking Pepsi Max with food is the focus of the new ‘Better with Pepsi Max’ campaign, which sees the brand partner with rapper and TV chef Big Zuu.
As a continuation of the brand’s ongoing platform, ‘Thirsty For More’, the sugar-free cola is showcasing how to “make meals more enjoyable” through a new multi-channel campaign, and brand partnerships.
The brand has collaborated Big Zuu on a social media-led content series of fifteen-minute recipes that can be paired with a chilled Pepsi Max. The firm has also partnered with the KFC restaurant chain on digital OOH activity.
Georgina Meddows-Smith, UK beverages marketing director, said: “We’re so excited to launch ‘Better with Pepsi MAX’ to celebrate the nation’s love for a refreshing no sugar cola during mealtimes. Last summer’s Pepsi MAX Taste Challenge confirmed 70% of the United Kingdom prefer the taste of Pepsi Max to the nation’s top-selling full sugar cola brand, making it the perfect addition to mealtimes for an even better dining experience.”