Pepsi Max teams up with Big Zuu to focus on food pairings

Drinking Pepsi Max with food is the focus of the new ‘Better with Pepsi Max’ campaign, which sees the brand partner with rapper and TV chef Big Zuu.

As a continuation of the brand’s ongoing platform, ‘Thirsty For More’, the sugar-free cola is showcasing how to “make meals more enjoyable” through a new multi-channel campaign, and brand partnerships. 

The brand has collaborated Big Zuu on a social media-led content series of fifteen-minute recipes that can be paired with a chilled Pepsi Max. The firm has also partnered with the KFC restaurant chain on digital OOH activity.

Georgina Meddows-Smith, UK beverages marketing director, said: “We’re so excited to launch ‘Better with Pepsi MAX’ to celebrate the nation’s love for a refreshing no sugar cola during mealtimes. Last summer’s Pepsi MAX Taste Challenge confirmed 70% of the United Kingdom prefer the taste of Pepsi Max to the nation’s top-selling full sugar cola brand, making it the perfect addition to mealtimes for an even better dining experience.”