Nutritionally enriched milk drink Nurishment is launching a new range of no-added-sugar drinks, featuring best-selling flavours and brand new additions.
As well as featuring the classic strawberry, chocolate, vanilla and banana flavours, the no-added-sugar range will also include brand new Hazelnut and Coffee flavours. The drinks are high in protein and calcium, contain 13 vitamins and minerals and come in a 330ml bottle (RRP £1.60).
The new launches coincides with Nurishment’s summer billboard and radio campaign, which focuses on the affordability and rejuvenating benefits of the nutritionally enriched milk drink with the campaign tagline ‘Smash 3pm You with that 10am Vibe’.
The billboards will appear at key locations around London, while music lovers who are tuned into Capital, Heart, Greatest Hits and Kiss in London will be able to hear the latest campaign.
Dorota Dziedzic, brand manager for Nurishment, says: “Our new range is enriched with the same amount of minerals and vitamins than Nurishment Original and even though there is no added sugar, we have not compromised on taste.
“And we are thrilled to enlarge our range with two new no-added-sugar flavours - Hazelnut and Coffee. We have polled our Nurishment fans and they said they were looking for more ‘modern’ flavours that suited more sophisticated palates, which has led to the launch of the hazelnut and coffee flavours. Coffee is one of the most widely consumed drinks in the UK, so we thought it was about time we got in on the act!”
No comments yet