Haribo has unveiled a new advertising campaign focusing on Tangfastics.
With an investment of £4m, the advert is expected to reach 70% of the audience. Featuring the award-winning kids’ voices creative, the 20 and 30 second slots will run until 31 October.
Haribo trade marketing manager Claire James said: “Worth £27m, three times the value of the nearest sweet and sour competitor, Tangfastics is a core product within our range and certainly a fan favourite.
“This is the first time we have focused on Tangfastics in an advert since 2016. As the best-selling medium bag in the market, we know that the playfulness of the creative will resonate with those that love the perfect balance of sweet and sour that comes from enjoying this tangy treat.
“We are very excited to be revealing that the next instalment of our kids’ voice creative which always raises a smile and, just like our sweets, helps to create moments of childlike happiness.”