Mondelēz International is expanding its Fry’s portfolio with a cherry flavour Turkish Delight multipack (3 x 51g, rrp £1.49).
The Fry’s multipack range is already growing at almost 17% (Nielsen Insight Studio w/e 19.06.21) - well ahead of the total segment growth of Adult Multipacks of 1.6% (ibid). Mondelez claims that Fry’s is especially popular with more mature shoppers, many of which regularly buy multipack formats.
Sophia Geddes, brand executive for Fry’s at Mondelēz International, said: “We know that cherry is the sixth most popular flavour [ibid] in sugar confectionery so there’s a clear opportunity to bridge that gap into chocolate with a product like Fry’s Turkish Delight. The new limited edition multipack comes off the back of our Turkish Delight Lemon flavour, launched in 2020, and is set to drive interest and sales in the confectionery category for retailers.”