Loadsa range - £1pmp

British sweet manufacturer Swizzels has launched an on-pack competition giving consumers the chance to win a magical VIP factory tour.

Swizzels has hidden five golden Love Hearts rolls in its variety share bags, each one giving fans exclusive access to explore the Swizzels factory with up to three friends or family members, as well as the chance to have a go at creating their very own sweet. Shoppers can find the winning rolls hidden in promotional bags of Loadsa Sweets and Lollies, both £1 PMP and +40% extra free.

Swizzels is supporting convenience retailers by raising awareness through strong social media activity, influencer outreach and consumer press.

Claire Lee, senior brand manager at Swizzels, said: ‘‘We’re so excited to be able to offer consumers this once in a lifetime opportunity to visit our wonderful world of Swizzels, while supporting convenience retailers in maximising their confectionery sales. Swizzels is the number one supplier of variety packs*, so these hugely popular packs are sure to boost sales.’’

Those that are lucky enough to find a golden Love Hearts roll must take a picture of the roll and enter the lot code on the back of pack here on to the Swizzels website. There are also thousands of runner up prizes to be won.

The competition closes on 31/05/22 and is open to residents within Great Britain.

Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Squashies and Fruity Pops.