Glen’s Vodka is giving shoppers the chance to be paid like a SPFL professional footballer with its new in-store promotion.
As the Official Spirit of the SPFL, Glen’s Vodka owner, the Loch Lomond Group, has launched an on-pack promotion to give consumers access to the lifestyle of a Scottish footballer. With the opportunity to win a SPFL Premiership footballer’s monthly wage, alongside exclusive SPFL prizes, the off-trade and on-trade promotion will target Glen’s consumers in Scotland, with the limited edition bottles set to be available until March 2022.
The ‘Paid Like a Pro’ label design, inspired by some of the most iconic football badges, can be found on Glen’s Original Vodka and Glen’s Platinum 70cl and 1-litre bottles.
Supported by out of home, pitch side and digital advertising worth over £900k, the bold campaign brings to life the true spirit of Scottish football – from the grassroots game to the Premiership. Sporting the tagline ‘You don’t have to play like a pro, to get paid like a pro’, the promotion gives a light-hearted nod to the range of levels within Scottish football – and the wages that goes alongside them.
Consumers will be able to scan the unique QR code from each bottle to access the Glen’s Paid Like a Pro microsite, where they’ll be invited to ‘take a chance’ in a series of spot the ball challenges. Between instant wins and big prize draws, over 250 prizes are expected to be won throughout the two-month promotion.