Cadbury is launching a new price-marked (PMP) format for its Curly Wurly Squirlies chocolates in c-stores from this month.

Cadbury Curly Wurly Squirlies PMP

The £1 PMP sharing bags have been developed to offer consumers added value and help retailers capitalise on shopper demand for parent and kid-friendly confectionery (Nielsen One System: 52 week data ending 23.03.2019). 

Mathieu Maggi, brand manager for bitesize at Mondelēz International, said: “Curly Wurly Squirlies have been such a hit with consumers since launching in 2017, so we wanted to be able to offer retailers a new format to excite their shoppers. The £1 PMP is an ideal format for driving impulse sales from both existing shoppers and those new to this Cadbury treat.”

The new 110g bags join the existing Curly Wurly Squirlies range which includes non-PMPs in 95g and 110g pack sizes (sold in case sizes of 10).