Cadbury is kicking off its new £6m marketing campaign to celebrate the launch of Cadbury Dairy Milk Freddo Treasures
The new TV creative is designed to highlight the fun families can have by heading outside on an adventure. The 40 second ad, airing for the first time on Saturday 4 May during ITV’s Britain’s Got Talent, will be supported by out-of-home, digital and PR activations.
The digital-part of the campaign will go live on 6 May with PR to follow w/c 27th May. The adverts will also be the first to feature Cadbury’s relaunched Be Treatwise logo.
The logo has been created to help the nation have a healthy and balanced approach to treats. The advertising materials is also intended to drive consumers to www.betreatwise.net (First created by Cadbury in 2006 and relaunched in 2018 alongside Ferrero and Mars).
Philip Warfield, senior brand manager for Cadbury Dairy Milk Freddo, said: “Cadbury Dairy Milk Freddo has been a firm family favourite for years, so we are very excited to be adding to the range with new Freddo Treasures. Packed with adventures, Cadbury Dairy Milk Buttons and a surprise toy in every pack, we hope the new launch will inspire parents to say yes to more big-hearted adventures with their families.”
The Cadbury Dairy Milk Freddo Treasures campaign will run until June 15.