Cadbury and Merlin Entertainments’ partnership giving consumers free tickets for days out this summer is set to roll out across Cadbury chocolate bags this month.

Cadbury Merlin Promotion

Running throughout the summer, the on-bag promotion will offer a free ticket* with every purchase of a full priced adult ticket to a host of the UK’s top attractions.

Attractions featured in the campaign include Legoland Windsor Resort, Thorpe Park Resort, Chessington World of Adventures Resort, Sealife centres and, for the first time, the London Eye.

Designed to drive sales for retailers, the promotion will run across 30 skus, including a variety of price marked variants. This year marks the fourth time Cadbury and Merlin have teamed up for a summer on-pack offer.

Chris Campbell, brand manager for Cadbury chocolate bags, said: “It’s been a great four years for chocolate bags as they continue to be a fast-growing segment in the category (Nielsen Total Coverage, Latest MAT, w/e 29.12.18).”

“This promotion gives consumers ‘something more’ on brands they know and love, by rewarding them with a 2-for-1 instant voucher to some brilliant attractions. We recommend retailers give the promotional range strong off-shelf feature to ensure maximum visibility.”