Baileys has announced a new-look bottle as part of its global relaunch.

The new bottle has been heightened and slim-lined to give it a more stylish and elegant profile, says Diageo. The new shape also allows it to conveniently fit inside a fridge door, “increasing the brand’s relevance to the modern woman’s lifestyle”.

The launch marks the second phase of the ‘cream with spirit’ campaign and is supported by a £1m marketing investment.

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