McCoy’s has launched pricemarked packs (PMPs) into the convenience and independent channel on a ‘three for two cases’ deal via wholesalers.

The pricemarked packs are available across the brand’s top three handy packs: salt & malt vinegar; flame grilled steak; and Cheddar & onion  (rrp 55p).

The packs will also feature in a ‘3 for £1’ consumer promotion.