Pepsico has teamed up with Bestway to launch a new promotion giving retailers the chance to win prizes including a new van.
To enter the YAYcation promotion, retailers need to buy any one case of Walkers’ Hero20 products from a Bestway depot. The campaign kicks off on Wednesday 1 July and closes on Monday 31 August, and will be supported with front of depot takeovers, in-store display materials available for convenience retailers to order, shopper comms and a social media campaign with Bestway, with retailer-targeted paid advertising.
Bestway Wholesale managing director Dawood Pervez said: “Bestway is delighted to be partnering with the Walkers brand again to offer our customers this exclusive promotion. As the UK’s largest independent wholesaler, supporting over 40,000 retailers we always strive to strengthen categories whilst working closely with our partners to add value for our customers. ‘Win A Van’ is an excellent initiative to reward retailers while driving sales in the savoury snacks category.”
Wholesale trading director at PepsiCo Matt Goddard added: “We’re partnering with Bestway to run a national promotion, giving retailers the chance to win a Ford Transit Courier Leader 1.5L, plus some great runner-up items, all part of a prize pool worth £20,000. Over the last few months, independent retailers have been working tirelessly to help provide for their communities; our YAYcation initiative is our way of giving back.
Goddard said that retailers had been seeing growth in multi- and share-size packs during lockdown.
“Our focus over the last 3-4 months has been maintaining dialogue with independent store owners and wholesalers,” he said. “We have made sure that our reps have been available in wholesale, taking into consideration the socially-distanced boundaries. What we identified very early on is that shoppers were looking for more multipack and sharing bag options from their local convenience store. We’re seeing more than 60% growth across those formats compared to pre-lockdown level and, for that reason, our £1 price-marked sharing formats will be a big focus in our YAYcation campaign.”