McCain has unveiled a range of ready-to-bake potato dishes using all-natural ingredients.
The range includes: mature Cheddar cheese & wholegrain mustard gratin; baby potatoes with sundried tomato & garlic; crunchy potato crumble with four cheeses; diced potatoes with leek onions & parmesan; and diced potatoes with cherry tomatoes & mixed peppers. A 400g pack serves two.
The launch will be supported by a £1.3m marketing spend including sponsorship of ITV's Soapstar Superchefs.
The brand will further benefit from McCain's sponsorship of Saturday Cooks as part of a £1.5m deal.
Batleys/Bestway, Eden Freeze, Nisa and P&H will be stocking a minimum of cheese & mustard gratin and leek, red onion & parmesan.
Tel 01723 584141