Butterkist has entered the premium take home ice cream market. Teaming up with Fredericks Dairies, the brand has launched Butterkist Toffee Popcorn ice cream in a 480ml tub (rrp £3.00), available nationally now.

It is hoped that the new crossover will be helped by Butterkist’s 42% market share of the popcorn sector (Nielsen). Toffee Popcorn ice cream will continue the ‘Butterkist Productions presents’ cinema theme on its packaging to appeal to those looking to enjoy a night in.

Fredericks Dairies has also announced that the Oreo 500ml tub will be available to independent retailers from all major wholesale outlets nationwide.