Unilever is adding a seasonal flavour to its Ben & Jerry’s Classics range. Available in a 500ml tub …
After years of being fresh food’s poor relation - is frozen finally coming in from the cold?…
Frederick’s Dairies has partnered up with Britvic having secured a 10-year ‘super licence’…
Häagen-Dazs is aiming for a sales lift thanks to a packaging redesign.
Häagen-Dazs’ has spent £1.6m on its Secret Sensations launch.
Unilever is introducing 200ml tubs in chocolate, caramel, and cherry variants.
Wall’s has launched a Classics range focusing on traditional British seaside flavours.
The Aunt Bessie’s frozen potato brand is expanding, with a 1.81kg family bag…
R&R Ice Cream has added the Fab brand to its Nestlé Potz range.
Unilever has launched price marked packs of the three most popular Carte D’Or variants.
Birds Eye has launched an on-pack promotion for customers to own a Clarence polar bear…
One fail-safe way to make sure you are fully prepared is to opt for frozen products.
Consumers looking for a touch of the exotic may well be enticed by Unilever’s Solero Fruit Ice range.
McCain has given its entire frozen potato range a new brand identity.
Birds Eye Potato Waffles turn 30 this year, and the company is launching a mini version to celebrate the landmark.
Birds Eye is hoping to land some profits with its Catch Fresh range of frozen prawns.
Whatever the weather throws at retailers this year, a host of new ice cream launches proves there is still faith in the market. Sarah Britton reports
New Forest Ice Cream is predicting big demand for kids’ fruit ice lollies this summer. “Most people have been hammered so badly by the recession that they’re not going away…
Oh, crumbs Twix ice cream has been reformulated for 2011 with a new type of biscuit which is claimed to be crunchier than the last. The brand as a whole is being…
The Birds Eye battered range of frozen food has been given a makeover and is now made using a modified recipe that provides a lighter, crispier batter.
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