The frozen food category continued its recent decline last year, but 2006 could be the year for a revival, says Amy Lanning
HAAGEN-DAZS is reinforcing its 'The Longer Lasting Pleasure' message with a TV ad that runs this month and next.
CAMPINA is introducing 200ml bottles of its Yazoo flavoured milk range.
C-stores must respond to latest health trends in yellow fats
Cheddar, Wensleydale and Stilton remain the UK s favourite cheeses of choice, according to a survey carried out for Ilchester Cheese.
Pilgrims Choice is the UK's second largest Cheddar brand, selling more than 8,600 tonnes and worth more than £50m.
Birds Eye is challenging consumer perceptions of frozen food with the launch of a £21m campaign designed to promote the message that frozen food stays fresher for longer than chilled food.
Birds Eye Frozen Food is bringing authentic pub food to the frozen aisle. Amy Lanning gets a taster
Forget about the weather, ice cream could be a year-round prospect. Kate Miller reports
McCAIN has launched a new campaign to tackle consumers’ “misconceptions” about fat content
FREDERICKS DAIRIES has extended its range of Cadbury-branded ice cream with a Cadbury Crème Egg ice cream stick and Cadbury Dairy Milk with Orange Chips ice cream bar.
RICHMOND ICE CREAM has added two new products to its Skinny Cow range.
Cheese shows a huge potential for growth if customers look beyond the block.
Ben & Jerry's has launched a low-fat frozen yogurt, giving ice-cream lovers indulgence without the guilt.
Goodfella's has launched its biggest ever ad campaign to support Goodfella’s Solos, a new range of individual pizzas in eight different flavours.
Unilever Ice Cream and Frozen Foods is introducing a new range of Birds Eye frozen mashed potato products.
McCain Foods has revamped its frozen micro range with two new products: an improved Micro Pizza and new Micro Southern Fried Chicken Wings.
Frozen launches the big fightback against the rise of chilled.
UNILEVER is launching a promotion to coincide with its ‘Fight for Real Food’ campaign on a number of Birds Eye products
C-stores can cash in on the revival of traditional British food.
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