Ben & Jerry’s is launching a dairy free version of its number one cookie dough flavour: Cookies on Cookie Dough, made using almond milk and plant based ingredients.
The 100% certified vegan tub features a mix of caramel non-dairy ice cream, almonds, vegan cookie dough chunks and vegan chocolate chunks, finished with a cookie swirl.
Christina Dunn, Ben & Jerry’s UK & Ireland country business lead, commented: “Our classic Cookie Dough tub was concocted for people who know the joy of sneaking a bite or two of cookie dough before it makes it into the oven, which got us thinking…why should our vegan fans have to miss out? We’ve been working hard to create a vegan cookie dough that really stands up to the original and I think we’ve nailed it.”
The new product is also fairtrade and will sit alongside the brand’s three existing non dairy flavours: Peanut Butter & Cookies; Chocolate Fudge Brownie; and Coconutterly Caramel’d.
The dairy free Cookies on Cookie Dough tub carries an rrp of £6 and is available for retailers to order now.