As a result of strong marketing of its healthy credentials, frozen fish is now in the ascendant
After last year's dreadful summer, everyone's banking on a hot one this year.
The ethnic foods category has broadened of late, to include Polish foods as well as Indian and Chinese
The heavens opened last year and brought misery to the impulse ice cream market, but things are looking brighter this year, says Kate Miller
Frozen food is making a comeback, but what are retailers' experiences of the sector in the year it returned to growth?
The public is warming to premium frozen desserts, helping the category come in from the cold
A flurry of activity in the frozen pizza sector has put the category in growth
The frozen food sector is continuing its fight to reverse its fortunes - and this time it looks like it's working
BERNARD MATTHEWS is undergoing a brand refresh, with new packaging, products, £7m marketing campaign and more of a focus on convenience.
McCain has unveiled a range of ready-to-bake potato dishes using all-natural ingredients.
The Linda McCartney range is being relaunched with new products, packaging and natural ingredients across the portfolio.
YOPLAIT DAIRY CREST is relaunching its Yop drinking yogurt.
The Laughing Cow brand has brought its Squeeze pack back to full distribution and is supporting it with a £1.5m advertising campaign.
Hormel Foods is bringing back school-dinner favourite Spam Fritters
Bisto is expanding its frozen ready meal portfolio with family-sized ready meals.
Wall's Viennetta has launched two new ice cream flavours for winter: chocolate & orange and caramel.
RHM FROZEN is relaunching its McDougalls Upper Crust premium family and individual pies.
SCHWAN'S has launched two new Chicago Town ranges - frozen Deli Quiche and Deep Filled Ready Meals.
BIRDS EYE has unveiled a new frozen chicken product - 100% Whole Chicken Breast Kievs.
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