Latest Fresh & Chilled News – Page 24
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Products In DepthCash In: BBQ - Side orders
Another popular fixture for shoppers during the barbecue season is the bread display. Allied Bakeries’ category director Guy Shepherd says the sector saw a 40% increase in the sales of bread rolls between May and August last year compared with January to April. He adds that rolls are purchased for 43% of barbecues (Nielsen Scantrack).
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NewsKingsmill in Wallace & Gromit promotion
Kingsmill has got inventive with its latest on-pack promotion that offers consumers the chance to collect exclusive Wallace & Gromit ‘inventions’ merchandise.
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Product NewsPremier's Easter range given new look
Premier's Easter range has been given a new look to ensure it stands out on shelf. The range includes Cadbury Mini Eggs nest cake and two new lines, Cadbury Lemon Mini Rolls and Mr Kipling orange & lemon French Fancies.
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Product NewsHovis launches multi-media campaign
Hovis is on television screens this month as part of a multi-media campaign. The £3.5m campaign runs across TV, outdoor advertising and digital media, highlighting the 100% British wheat claim on the Soft White range. The TV advert, on air during...
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Product NewsMade With Joy launches Indian lassi drink
Made With Joy has introduced Indian yogurt drink lassi to the mainstream UK market, positioning it as the drink of choice for those looking for a healthier alternative to other on-the-go snacks. Made with Joy has kept to the lassi roots with three...
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Product NewsFlorette launches fruit pots
Florette is preparing to inject growth into the prepared fruit category with Fruit Pots, available in pineapple, tropical and melon & grape.
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Product NewsWyke Farms renames Farmhouse Butter
Wyke Farms has renamed its Truly Scrumptious Farmhouse Butter as Ivy's Original Farmhouse Butter, to fit in with the core Wyke Farms range. The butter has also been given new packing, which will include the '150 years of family farming' badge. Packs...
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Product NewsArla Foods launches on-pack promotion
Sophistication is the order of the day from Arla Foods with its new afternoon tea on-pack promotion featuring on Anchor Lighter Spreadable. The promotion, which is highlighted on packs with special packaging, gives consumers the chance to enjoy 2…
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Products In DepthCash in: Cheese - Lighten up
The trend towards lighter variants in the cheese cabinet continues as more products enter the market. Kate Miller asks what this means for c-stores
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Products In DepthCash in: Cheese - Provenance
A huge opportunity in cheese is provenance. This month Pilgrims Choice launched a new Territorials range, which includes favourites Red Leicester, Double Gloucester and Wensleydale.
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Products In Depth
Cash in: Cheese - Ones to watch
Kerrygold has moved beyond butter and launched into the cheese category with a Mature Irish Cheddar…
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Product NewsPremier Foods launches McDougalls Pancake Mix
With the Pancake Day occasion getting bigger each year Premier Foods will be hoping to flip up sales for retailers on March 8 with the launch of McDougalls Pancake Mix. The mix is available in two sizes 128g which makes eight pancakes and 500g...
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Product NewsMission Foods extends deli wrap range
Mission Foods is extending its deli wraps range with the introduction of Wheat & White Mini Wraps. Designed to attract new customers to the market, the Mini Wraps cater for those who want a smaller snack without losing flavour. Mission Foods is...
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Product NewsCravendale launches Milk Matters TV campaign
Cravendale has waved goodbye to the pirate, cow and cyclist characters used in its past advertising and is looking to cats instead to boost sales in its latest campaign. The Cravendale adverts, on TV now, feature a world in which cats can read, sew...
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Product NewsAllied Bakeries announces on-pack promotion for Allinson bread
Allied Bakeries has announced an on-pack promotion for its Allinson bread range. Running from February to April, the offer will promote its new partnership with nature-friendly farming scheme Conservation Grade, by offering consumers the opportunity...
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Product News
New turkey products from Bernard Matthews Farms
Bernard Matthews Farms (BMF) is hoping to impress with its new range of chilled turkey products created by celebrity chef Marco Pierre White. Available now, the new 'Marco's' range is BMF's first branded entry into the ready-to-cook fresh turkey...
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Product NewsAllied Bakeries launches new bread range
Allied Bakeries has released a new range of breads targeted specifically at the convenience sector. The range includes a 400g Danish, 800g doorstep, 800g soft malted grain farmhouse and a 400g soft white farmhouse. It is hoped the new products will...
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Product NewsDairy Crest taps into top-up trade
Dairy Crest launched its first ever nationwide TV campaign for its online delivery service milk&more this month. The £1m TV advertising campaign informs shoppers that they can now order more than 200 key branded goods including bread,...
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Product NewsAllied Bakeries launches seeded loaves
Allied Bakeries has launched a range of seeded loaves under its Kingsmill brand. Available in Secretly Seeded, Lightly Seeded and Really Seeded, it is hoped the range will capitalise on the 7.1% growth of the market in the past year (Nielsen Total...
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Product NewsHovis airs £3m ad campaign
Hovis has launched a £3m TV ad campaign for its Wholemeal range. Fronted by brand ambassador Olympic cyclist Victoria Pendleton, the campaign airs throughout January and February, encouraging more women to eat wholemeal bread for breakfast. It also...