Building on its move into the beetroot category, salad brand Florette has unveiled a new baby beetroot sku for its Naturally Tasty range.

Florette Bite-Size Baby Beetroot

Designed to offer health-conscious consumers greater convenience when preparing a salad or a quick snack, the product (rrp £1.39) comes in a 150g resealable pouch and is made without pickle or added vinegar.

John Armstrong, marketing director at Florette, commented: “With limited options in the market for pre-prepared, un-pickled beetroot, we launched our original beetroot pouches to offer a solution. A convenient way of enjoying beetroot with a new taste, we were keen to see how consumers responded following positive initial feedback.

“Where customers told us they preferred the natural, fresh taste of beetroot versus its pickled alternative, we quickly realised that there was a wider opportunity to provide a beetroot that was not only fresher, but a more convenient snacking option. As a result, we developed our Baby Beetroot pouches to meet this growing demand.”

Armstrong added: “2019 has already seen the successful launch of our sweet crispy mix and Naturally Tasty green beans, which have all been extremely well received by our supermarket and independent retailers. We hope that consumers will appreciate this latest product development and it meets the demand for healthy, convenient products that are fresh and great on quality.”