Salad brand Florette is adding to its Naturally Tasty range this summer, moving into the prepared vegetables category with a microwaveable green beans pouch.
Developed to offer consumers greater convenience, the product is pre-washed and trimmed in the UK and can be prepared in the microwave in three minutes.
Each pouch comes with a garlic and herb butter for added flavour and features a steam valve on the front of the pack to ensure every bean is cooked properly.
John Armstrong, marketing director at Florette, commented: “This is a completely new and innovative product that we’ve developed. As a brand our bagged salads will continue to be our main focus, but we are also looking at ways we can make incremental gains, and the prepared vegetable category is one such area we’ve identified where there is strong consumer demand that we can utilise our expert network to meet.
“At Florette, we recognise the growing sentiment from consumers towards convenience when cooking and preparing meals, while still remaining healthy and nutritious. In recent research, 65% of pre-families and young families showed a high purchase intent for a convenient green bean product [One MS Project New Sept 2018 / Dunnhumby Five Families].”
Available in Spar Blakemore stores, Florette Naturally Tasty green beans come in a 170g format with an rrp of £1.99.