Coca-Cola Europacific Partners (CCEP) has launched a festive on-pack promotion offering the chance to win a once-in-a-lifetime trip to Sweden’s world-famous Icehotel, alongside thousands of seasonal prizes.
Running until 31 December, the promo is available across select packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar in 500ml (PMP and non-PMP), 1.25L, 1.75L, and 2L bottles, as well as multipacks of 330ml cans (8, 24 and 30-packs).
Shoppers can enter by scanning QR codes on promotional packs to access the Coca-Cola App.
Eight lucky winners will each enjoy a three-night trip for two to the heart of Swedish Lapland, in Kiruna – home to the iconic Icehotel, an awe-inspiring structure rebuilt each year from ice harvested from the frozen Torne River.
The prize includes a welcome ice drink on arrival, a three-course meal celebrating regional delicacies, a private snowmobile tour to chase the Northern Lights, a forest dinner in a rustic wilderness cabin, the Jukkasjärvi Private Sauna Ritual and a stay in a deluxe ice suite on the final night.
Thousands of instant-win prizes are also up for grabs, including dining-out vouchers and a range of exclusive Coca-Cola Christmas merchandise.
The campaign is part of Coca-Cola’s wider seasonal marketing activity, celebrating the brand’s rich heritage and taste that has made it synonymous with the magic of Christmas.
Convenience retailers can download Coca-Cola Christmas POS materials via MyCCEP.com.
Rob Yeomans, vice-president commercial development at CCEP GB, said: “Coca-Cola has always been about bringing people together and creating uplifting moments of joy, and that’s never felt more special than at Christmas. This campaign captures that spirit perfectly. From giving eight lucky winners a once-in-a-lifetime trip to Sweden’s ICEHOTEL to sharing thousands of prizes that can be enjoyed with family and friends, it’s all about spreading joy and helping our brand fans bring even more magic to the season.
“To really make the most of the campaign and drive sales this Christmas, we’re encouraging retailers to keep impulse zones well-stocked with our festive packs and drive visibility with POS materials.”
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