London Pride has renewed its long-standing partnership with Prem Rugby.
The new multi-year deal would see the flagship ale of Fuller’s Brewery continue as the official beer partner of Prem Rugby.
Fans can expect an expanded presence of London Pride across fixtures nationwide.
At the heart of the collaboration is the launch of the ‘Moments of Pride’ content series, co-created with Prem Rugby and London Pride to celebrate the “triumphs, rivalries, shared pride, and community spirit that make rugby truly unforgettable”.
Supporters will have the chance to win exclusive prizes by sharing their own ‘Moments of Pride’.
Rob Hobart marketing director at Asahi UK said: “We are incredibly proud to renew London Pride’s long-standing partnership with Prem Rugby and continue to build on our shared values of community, tradition, and passion. London Pride has always been part of the match day ritual for rugby fans, whether it’s pre-match anticipation, post-match celebration, or simply sharing a moment with friends.
“The launch of our new ‘Moments of Pride’ campaign will allow us to celebrate those truly inspiring stories and the incredible community spirit of the Gallagher PREM, putting the fans right at the heart of the action. We look forward to creating many more unforgettable moments together.”
Kelly Cooke, commercial director at Prem Rugby, said: “London Pride has been a fantastic partner for Prem Rugby, and we’re thrilled to be extending that relationship for several more years. Their long-standing ties to rugby and commitment to celebrating community make them the perfect fit for our league.”
No comments yet