Wholesaler Dhamecha’s newest depot is set to open in Bristol on Monday (14 September), bringing its 50-year experience of providing ‘customer first’ cash and carry service to thousands of retailers in the south west of England.
With a record turnover of £1.3bn and over 18,000 unique customers already being served in London, the Midlands and the North West, the Unitas member said it can now truly claim to be a national cash and carry operator.
The latest expansion follows hard on the heels of Dhamecha’s first venture into the North West, with the Liverpool depot opening less than two years ago.
Chief executive, Pradip Dhamecha, said: “We’re delighted to open our 14th depot in the South West. It opens a new market for us, allowing us to bring our widely recognised outstanding customer service, comprehensive range and competitive pricing to local independent retailers.
“Suppliers have been supportive and excited about the move…”
“We’re immensely grateful to our colleagues and suppliers for their hard work in getting this depot up and running. Suppliers have been supportive and excited about the move and they see it as a good region for us to operate in. We’ve been canvassing and registering customers with very positive feedback ahead of the launch.”
New screens
The new premises feature a significant investment in digital screens, particularly in check out areas. For aisle-end activations, Dhamecha has also added canopy digital displays under the larger promotional screens which feature the price and ROI of the products beneath.
Each registered customer will be given a unique QR code to allow them access to the depot car park, effectively ending the problem of theft from vehicles, while 60 new team members have been employed to maintain Dhamecha’s signature face-to-face service with their customers.
Unitas CEO, John Kinney, added: “Dhamecha’s emergence as a national force in wholesale demonstrates there’s no better model for engaging retailers and retaining their loyalty than a cash and carry operation based on excellent personal service, no-nonsense pricing, clear and simple promotional metrics and just the right amount of digital magic.”
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