Pepsi Max is launching a three-day pop-up ice bar in London as part of its Christmas activity.
Set to open in Westfield Square, White City, from 11 to 13 December 2025, the ‘Put it on Ice Bar’ pop-up aims to provide a “chill out zone for overwhelmed festive shoppers”, said the soft drink brand.
Those lucky enough to nab a free ticket to the 45 minute experience can enjoy festive-themed games and cocktails.
Pepsi Max is also giving visitors the chance to “get some of their Christmas shopping done for free” when they pre-book a slot online, it said.
Steven Hind, chief marketing officer at Pepsi, said: “The daily grind can be relentless, but Christmas is the key time of year where you can put that on hold and bounce those tasks to January - It’s Christmas after all.
“Pepsi Max’s Put it on Ice Bar is the ultimate antidote to the hustle and stress of working life. It’s a fun, firm reminder that you have permission to play and put the boring tasks to one side, so you can prioritise enjoyment this festive season.”
Tickets for the experience will be available to book from next week here.
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