Coca-Cola Europacific Partners (CCEP) has unveiled Schweppes’ new ‘Fizz it up’ Christmas campaign.
The campaign is to feature across cinema, video-on-demand, OOH advertising, social media and through digital partnerships.
As part of the activity, shoppers have the chance to win one of 500 exclusive Schweppes mixology gift boxes, each packed with bar-quality tools to help elevate at-home hosting.
The gift box promo is running from 21 November until 2 January. To enter, consumers must scan QR codes on participating packs and enter their details.
Each prize box includes Schweppes Ginger Ale, Slimline Indian Tonic, two highball glasses, barware, a recipe card and a festive cocktail guide.
Just in time for festive get-togethers, the mixer brand is also introducing a new ‘Made to Mix’ variety pack featuring Schweppes Slimline Tonic, Schweppes Lemonade and Coca-Cola Zero Sugar.
The limited-edition pack features cocktail inspiration for a range of mixed serves, including a gin & slimline tonic, bourbon & coke, and the brand’s new festive serve spiced lemonade and rum.
The Christmas campaign would showcase the brand’s fresh look with tag lines like “Sparkling new look, special festive moments”, said CCEP.
Rob Yeomans, vice-president for commercial development at CCEP GB, said: “With consumer interest in mixology and social occasions peaking over Christmas, it’s a key time of year for retailers to drive sales with well-known partners like Schweppes, the nation’s favourite mixer brand.
“We expect there to be huge appetite for nights in socialising over the coming weeks, so it’s important for retailers to stay stocked up on our 1litre or multipack can formats, which are ideal for those at-home or party occasions with friends and family.”
POS materials are available from MyCCEP.com to help retailers create in-store theatre and get shoppers into the festive spirit, added CCEP.
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